Zoya Zaitseva leads innovative and charitable activities at QS, the company behind the QS World University Rankings'. Prior to this, she served as a Regional Director for Eastern Europe & Central Asia, consulting universities and governments on international competitiveness & partnership strategies. She is an innovator with a keen interest in social impact with over 20 years of experience in global partnerships and reputation management. A member of several youth- and education-focused organizations, including UN PRME Working Group on Climate Change and Environment and QS World Merit charity, Zoya is focusing on developing experiential learning programs for universities (Future17 SDG Challenge) and matching organizations with Higher Education partners.