Mike Bond launched the first Work As One event at last year's Bett and is building on its success this year. He is an agency founder, studio director, and lecturer in design, creative thinking and entrepreneurship. Mike lectures at the Royal College of Art, is a member of education community Oppi, and runs Bond & Coyne, providing creative, strategic and digital services to education, tech, media and science-based clients. He is also cofounder of the career curiosity app WonderWhat. He passionately believes in the power of design and creativity to capture the imagination, solve important problems and enable young people to forge meaningful individual careers. He has contributed to respected periodicals and books including The Designer's Research Manual published in the US and is writing his own book on how to have ideas.